These are three marketing org chart examples drawn at real headcounts rather than as an ideal, with the ownership and the dotted lines that make them work. Each is followed by the arithmetic that produced it, so you can put your own headcount in and see which one you are closest to. The rule underneath all three is the same as the rest of the company chart: about seven people to a manager, a second layer when a group passes that, and every shared seat drawn with the dotted line it actually has rather than with the one the box implies.
Example one: four people, one number each
Head of marketing, content owner, demand owner, product marketer. Four boxes under one, no second layer, and one line under each box saying what they own. This chart is drawn once and changes when somebody's number changes, which at this size is roughly annually. The mistake it prevents is the fifth hire being made before anybody notices that two of the four own the same pipeline figure.
Example two: nine people, two leads
The same four roles, with content and demand now groups of three under leads, and marketing operations as a half-seat somebody carries alongside their own job. Nine people over one leader and two leads is a span of about four each, which is comfortable and slightly under-loaded, and the chart should show that the operations half-seat is temporary rather than a role.
Example three: twenty people, three groups and two dotted lines
Content, demand and product marketing as groups with leads, marketing operations as a full seat dotted into revenue operations, and design as a shared seat dotted into every group. Twenty people, three leads and a head is a span of about six. The two dotted lines are the ones worth drawing: on the worked example each carries roughly a fortnightly check-in, which is what the shared seats cost in time.
Questions people ask about marketing org chart examples
Why do the examples show ownership rather than titles?
Because titles do not tell the rest of the company who to ask. Ownership does, and it is the question a marketing chart is asked most.
Where does design sit?
Wherever the review is written; the dotted lines go to the groups it serves. Embedding designers without a functional line is how design standards drift.
Can I use these for a B2C team?
The shapes hold; the weights change. Lifecycle and community arrive earlier and product marketing later.